Kia hopes to invigorate its sales in the North American small car market by bringing in a little soul. The Kia Soul is a small urban crossover built to rival compact cars aimed at young people, like the Ford Focus, and reenergize Kia’s standing on this side of the Pacific.
In South Korea, it is currently being priced at 14 million won (or roughly $12,240). The versions coming to the United States will include a 126 hp, 1.6-liter, four-cylinder engine linked to a manual transmission and a 2.0-liter, 142-hp four-cylinder available in either a manual or an automatic transmission. The automaker hopes to sell 50,000 units annually.
The car also includes the “tiger nose” front and a grille that is designed to soon become the visual signature on all Kia vehicles. “From now on, we’ll have it on all our cars,” said design chief Peter Schreyer.
The Soul was officially unveiled in the United States this past Monday, but the Soul (including a fuel cell version) will also be featured in the Paris Auto Show starting October 2.
Source: Automotive News