2010 Jaguar XJ Priced at $72,500

With deliveries for the new 2010 Jaguar XJ set to start shortly, prices for the new luxo-cat have been released. They start at $72,500 (including destination) for the base normally aspirated 5.0-liter XJ and go up from there.

In the realm of luxury barges, a “basic” car can hardly be considered basic. But what Jaguar calls a base XJ undercuts all of its competition. Audi’s (current) A8 starts roughly $2000 higher and is the closest in price to the Jag. BMW’s short wheelbase V-8 powered 750i starts at $83,000 (including destination) and Mercedes-Benz doesn’t even offer a short wheel-base S-Class in the States. A similarly powered long-wheelbase S-Class will set you back just over $92,000.

Although the new XJ is priced significantly less than most of its competition, it includes all of the amenities usually found on über-sedans. The standard XJ comes with 16-way power heated and cooled front seats, dual-zone climate control, a 600-watt premium sound system, navigation, an adaptive suspension, and even a panoramic glass roof. And of course the interior simply oozes British luxury.

If the standard appointments aren’t enough, buyers can opt for an enhanced multimedia system ($2000) that includes two rear-seat LCDs for rear-passenger entertainment. An even more luxurious interior is optional at $4000 and includes 20-way power seats with a massage function in addition to heating and cooling. An even more powerful, 1200-watt Bowers & Wilkins premium sound system will tack on another $2200. A $1000 driver assistance package adds adaptive front lighting, cornering lights, intelligent high beams, and a seat belt pre-tensioning system. And finally, a $2200 safety package adds adaptive cruise control with alert system and emergency brake assist.

As with previous XJs and the new cat’s competition, long-wheelbase models are available with a starting price of $79,500 for the normally aspirated 5.0-liter V-8 model. Both short- and long-wheelbase models are available in Supercharged-trim, which includes a 470-hp supercharged version of the 5.0-liter AJ-III V-8 and start at $87,500 and $90,500 respectively. The range-topping Supersport model is powered by the same 5.0-liter supercharged V-8, but puts out 510 hp. Short-wheelbase Supersports start at $112,000 and the long wheelbase starts at $115,000. All prices include an $850 destination charge.


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