We’ve gotten word that Fiat is actually thinking about bringing the recently revived 500 to the United States. The original car was sold from 1936 into the ’70s and was nicknamed the “little mouse.” It was so cute, our own Jean Jennings couldn’t resist buying one a few years back.
The new, modern 500 goes on sale in Europe this summer, and is expected to be sold out through the end of 2008. Sounds like everyone thinks it is just as cute as the original, huh? That means that we won’t be seeing the 500 here for quite a while, but Fiat CEO Sergio Marchionne was caught on record saying that “sooner or later it is a possibility.” Most estimates have the 500 showing up on our shores in 2010 in a limited quantity.
One small problem, though, is that Fiats aren’t sold here and haven’t been for quite some time. Therefore, there is no dealer network. If that sounds familiar, it’s because Alfa Romeo is currently dealing with the same issue, after deciding that the 8C Competizione will be sold to U.S. customers. The solution to that, and possibly Fiat’s problem, is to sell the car through Ferrari/Maserati dealers. We suspect Fiat is currently looking into that possibility, but we’re not sure the Ferrari boys will like having a cheap, tiny, French car in their showrooms. And wait, does Ford still own the Five Hundred name? Someone should look in to that.
What do you think, should Fiat bring the new 500 to the U.S? Take our poll.