If you want to test drive the new Nissan 370Z, you’re in luck. As long as you don’t mind testing it with a joystick instead of a steering wheel. Nissan has partnered with Electronic Arts to use a video game to debut a car.
The game is Need for Speed: Undercover, a racing game that has a long tradition of featuring new and hot cars. The new Nissan 370Z is the first full redesign of the Nissan Z since its introduction in 2003. Nissan says that the new coupe solidifies the strengths of its predecessor with an unmatched balance of performance, style, and value.
“By launching the all-new 2009 Nissan 370Z first through Need for Speed: Undercover, we also gain the spirit and energy that EA gamers experience so strongly,” said vice president of Nissan marketing Christian Meunier. “Together with EA, we have truly integrated the all-new 370Z in the overall game experience in a meaningful, multi-layered, and profound way.”
Need for Speed: Undercover will be released on November 18 in North America and is available on all major videogame platforms as well as for PCs. If you don’t want the virtual test drive in Need for Speed: Undercover, the (real) world debut of the car will be at the Los Angeles Auto Show on November 19.