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The history of the General Motors' Pontiac division starts as far back in 1908. That year, the Oakland Motor Company and the Pontiac Spring & Wagon Works Company merged to form the Oakland Car Company. The new company was poised to build the Cartercar when it was acquired by General Motors in 1909. GM originally intended for both of its new brands to sell cars; in 1932, it discontinued the Oakland brand.

In the early years, very little differentiated Pontiac from its Chevrolet sibling, with both offering (and competing) inexpensive to mid-priced coupes, sedans, and wagons. That changed in the '50s and '60s when Semon "Bunkie" Knudsen became
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