New Mercury Cars
When deciding to purchase a new Mercury, it is important to gather as much information you can to assist you in your car buying decision. With our comprehensive catalog of Mercury photos, car specs, dealer incentives, safety ratings, auto rebates and more you’ll have all you need to find your next new car. Select one of the many new Mercury models below
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Mercury Company Overview
The Mercury division was created by Edsel Ford, son of founder Henry Ford, in 1939. He wanted a brand that would compete against General Motors' Buick and (now defunct) Oldsmobile divisions, and Chrysler's Dodge and Desoto brands. Named after the Roman god of speed, the new division's first vehicle, the Mercury 8, started off strong, selling over a 155,000 in the '40s.
In 1945, Ford combined its newest brand with one of its oldest, Lincoln. Lincoln-Mercury dealerships were populated by famous vehicles such as the Mercury Comet, Cougar, and, of course, the Sable and Grand Marquis.
Merkur, which is the German word for Mercury, was
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The Mercury division was created by Edsel Ford, son of founder Henry Ford, in 1939. He wanted a brand that would compete against General Motors' Buick and (now defunct) Oldsmobile divisions, and Chrysler's Dodge and Desoto brands. Named after the Roman god of speed, the new division's first vehicle, the Mercury 8, started off strong, selling over a 155,000 in the '40s.
In 1945, Ford combined its newest brand with one of its oldest, Lincoln. Lincoln-Mercury dealerships were populated by famous vehicles such as the Mercury Comet, Cougar, and, of course, the Sable and Grand Marquis.
Merkur, which is the German word for Mercury, was a brand created by Ford whose two vehicles, XR4Ti and Scorpio, were briefly sold at Lincoln-Mercury dealership. None shared chassis, engine, or technology with their American counterpart.
While there have been a few notable exceptions (e.g., Cougar, Villager), most Mercury vehicles, both in the past and today, are based on Fords. The Sable, for example, is based on the Ford Taurus while the Grand Marquis is based on Crown Victoria. (The Lincoln Towne Car is also based on the Victoria.)
The heydays for the brand include the '40s, late '70s, and 1993 with sales near 500,000. In 2005, Ford refocused on its premium brand with the introduction of the Mercury Mariner SUV; the new Mercury Montego full-sized sedan; and its smaller sibling, the Mercury Milan. All are based on current Ford models (i.e., Escape, Five Hundred/Taurus, and Fusion respectively.)
The Sable was retired that year as well but Ford has revived it in 2007, renaming the Montego to Sable.
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