New Cadillac Cars
When deciding to purchase a new Cadillac, it is important to gather as much information you can to assist you in your car buying decision. With our comprehensive catalog of Cadillac photos, car specs, dealer incentives, safety ratings, auto rebates and more you’ll have all you need to find your next new car. Select one of the many new Cadillac models
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Cadillac Company Overview
One of the oldest marques in the world, the Cadillac Automobile Company was founded in 1902 by several former Ford supporters and engineer Henry Leland. The name is from Antoine Laumet de La Mothe, sieur de Cadillac, the founder of Detroit, Michigan. William C. Durant, founder of Chevrolet and General Motors, purchased the company in 1909 and placed it on top of his multi-car pyramid.
The brand was synonymous with advanced and precision engineering both in the U.S. and the world. Cadillac pioneered such technologies as manual transmission with synchronizers; safety glass; and innovations as standard electric start and V-8 engines.
The
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One of the oldest marques in the world, the Cadillac Automobile Company was founded in 1902 by several former Ford supporters and engineer Henry Leland. The name is from Antoine Laumet de La Mothe, sieur de Cadillac, the founder of Detroit, Michigan. William C. Durant, founder of Chevrolet and General Motors, purchased the company in 1909 and placed it on top of his multi-car pyramid.
The brand was synonymous with advanced and precision engineering both in the U.S. and the world. Cadillac pioneered such technologies as manual transmission with synchronizers; safety glass; and innovations as standard electric start and V-8 engines.
The late Seventies, Eighties, and Nineties shook the luxury marque. The 1973 fuel crisis, government regulation, style changes, and increased competition from German and Japanese automakers pushed Cadillac further from consumers' want lists. Cadillac tried to regain its technological edge, for example, with the variable displacement engine, the V8-6-4, which would shut down or activate cylinders depending on driving conditions. The technology proved unreliable, however.
The Cadillac Cimarron, on the other hand, was aimed at younger buyers eyeing the BMW 3-Series. Unfortunately, most perceived it to be a fancier version of sibling Chevrolet's Cavalier (which it was).
Cadillac's fortunes began to turn in 1999 with the release of the first generation Cadillac Escalade, the marque's first SUV. But sales skyrocketed with the introduction of the CTS in 2003: the sedan's sharp-lined "Arts and Science" origami designs made it a stand out among competitors. Other vehicles, from the XLR roadster to the revamped Escalade, share in the new design.
Cadillac recently announced it is developing a coupe version of the CTS as well as a wagon.
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