New York- Seeking to expand its buyer profile beyond livery drivers (Town Car) and rhinestone cowboys (Mark LT pickup), Lincoln is pitching its new Zephyr-and the next Aviator, a crossover-as hip combinations of luxury and value. Yes, Lincoln really thinks it
Lincoln's Zephyr shares nearly every component with the Ford Fusion, including high hopes for brand rejuvenation. Lincoln is in need of a fresh and proper flagship to accompany the aging Town Car and LS.
In New York, Lincoln previewed its new, entry-level model, the Zephyr, which will be the least expensive Lincoln (think $30,000) when it goes on sale late next year. Shown here as a concept, the production car will have a higher ride height, smaller wheels (ei