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2010 Toyota Prius
Staying ahead of the hybrid pack. more
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2010 Toyota Prius
Can one million owners be wrong? Not likely, and that's why engineers were careful in creating the 2010 Toyota Prius. more
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2010 Toyota iQ - The Cars We Need Now!
The little Toyota rides better than expected, accelerates smoothly, and is, at least in diesel guise, quite sporty. more
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Mississippi Plant to Build Toyota Prius Hybrids
U.S. production of the hot-selling Prius hybrid spearheads a number of shifts in Toyota's factories. more
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Subaru and Toyota Announce Plans for Shared RWD Sports Car
The two companies are strengthening ties and will produce a new RWD car that we hope will be good for some low-budget fun. more
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2009 Toyota Venza
Toyota has a crossover in the pipeline that combines all of the best aspects of their current models. This should simplify the choice at your Toyota dealer. more
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2009 Toyota Corolla and Toyota Matrix
Aspiring to be Camrys when they grow up. The Matrix and Corolla get new looks for 2009. more
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2008 Toyota Land Cruiser
Off-road cruise control makes its debut. The Land Cruiser gets the 381-hp V-8 from the new Tundra, plus an off-road system for dummies. more
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2009 Toyota Matrix
Styled to be more coupe-like than the current model, the '09 Matrix provides a more spacious, hatchback-bodied, all-wheel drive alternative to the Corolla. more
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2009 Toyota Corolla
The Corolla remains a solid economy sedan that combines Toyota's legendary reputation for quality with astounding fuel economy. And now, Italian looks. more
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2007 Toyota RiN Concept
Toyota says the RiN is a concept that aims to improve the health of your mind and body while driving. more
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2007 Toyota i-REAL Concept
The latest version of Toyota's take on the Segway personal transport device. more
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2007 Toyota 1/x Concept
The 1/x is an ultralightweight concept car that has the same cabin space as a Prius, but weighs only a third as much and is twice as energy efficient. more
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2008 Toyota Highlander
When it arrived in 2001, the first-generation Toyota Highlander was at the forefront of the trend toward crossovers and away from minivans. Six years later, the mid-size crossover SUV segment is overflowing with competitors. General Motors, Mazda, and Hyundai, more
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2009 Toyota Prius
Many of us criticize hybrids for providing only marginal efficiency improvements for the cost premium over traditional models of the same vehicle, but in reality, that's not the point. There's one reason why the Prius is so much more successful than other hybr more
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