How many and how much
"If [the Estoque] does happen, it would have to account for approximately half of our total sales," says Winkelmann. That's 1500 to 1700 units per year. To achieve that volume, the Estoque needs an attractive price, perhaps something less than $150,000. That would put it $25,000 below the Flying Spur and $50,000 above the S8. Wishful thinking? "It's still the early days," says Winkelmann. "But, yes, that's probably the price point we would have to aim for."
The political questions
We're confident that messieurs Winkelmann, Fitzgerald, and Reggiani can pull off this car in terms of concept and content. But thorny issues of funding and politics remain. The biggest worries: How will Porsche management and newly crowned VW Group supremo Wendelin Wiedeking react to a new model that targets Porsche's Panamera? Will the Estoque be the first casualty under the new regime? "This is a challenging business that requires a lot of out-of-the-box thinking," says a suddenly pensive Winkelmann. "To us, the four-door supersedan has huge potential, and it marks a totally new opportunity."