Although Ford's Fusion proved to be a popular player in the midsize sedan segment, it never did topple the likes of the Toyota Camry and the Honda Accord. That may change, however. Fresh off an extensive revamp, the 2010 Fusion is the third-best-selling midsize car, gaining traction on its foreign rivals.
According to the Detroit Free Press, consumers have bought 85,146 Fusions so far this year, a figure bested only by the perennial Japanese champs, the Toyota Camry and Honda Accord (150,242 units and 131,043 units through June, respectively). But as sales of the Camry and the Accord have plummeted (down 37 and 36 percent in June, respectively) with the economic recession, sales of the Fusion have bucked the trend. In June, sales were up 26 percent.
In even better news for Ford, the Fusion's average transaction price is about $1800 higher than those on the previous model. According to Ford sales analyst George Pipas, consumers are opting for higher-content packages or the new hybrid model, pushing the average transaction price (and the MSRP itself) higher.
The successful launch of the Fusion (including what Ford is considering a successful marketing campaign) has bolstered Ford's confidence. It will need all the confidence it can get as it prepares to launch a series of new cars in the coming years, including the completely redesigned Focus compact and new-to-the-U.S. Fiesta subcompact.
"It is the first significant redesigned car in this series and it really marks the re-launch...of the Ford car franchise," Pipas said of the 2010 Fusion. "It is an early validation that we are on the right track."
Source: The Detroit Free Press