Will the Infiniti Performance Line Mimic AMG, M, or RS Performance Brands?

Nissan recently revealed that it plans on unveiling two new Infiniti model line extensions at the Pebble Beach Concours d’Elegance this year, one “volume-oriented” vehicle and one “performance-oriented” vehicle. Infiniti recently filed to trademark “Infiniti Performance Line” and “IPL,” suggesting that it may have plans to craft a performance vehicle lineup similar to Cadillac’s V-Series and BMW’s M lineup.

The trademark filing was discovered on documents held by the U.S. Patent and Trademark Office. The documents reveal that the Infiniti Performance Lineup trademark would cover the brand’s use of “high-performance motor vehicle parts.” The application listed turbochargers, superchargers, cat-back exhaust systems, high-flow mufflers, shifter knobs, suspension components, brakes, sports seats, and off-road headlights.

Nissan also recently confirmed it’s looking into downsizing the engines used in its Infiniti lineup while maintaining power outputs. Like most other manufacturers building engines to compete with the upcoming fuel economy regulations, this would be done with the assistance of “high-performance motor vehicle parts,” or turbochargers. The IPL trademark filing along with the fact the brand is unveiling a high-performance vehicle later this summer makes us believe that IPL is likely for real.

A spokesman with Infiniti North America also declined to discuss the brand’s trademark filings when contacted by Automotive News.

Introducing the Infiniti Performance Lineup holds several advantages for Nissan’s luxury brand. Both its German and Japanese competitors offer a wider model selection as well as performance models of some, if not all, of their cars. Lexus recently introduced its F-tuning division; Mercedes-Benz has AMG; BMW has M' and Audi has its RS models. Creating a performance division could possibly bring Infiniti a larger market share and make the brand better known.

We’ll see exactly what the trademark filing means, possibly as soon as August 11 at the Pebble Beach Concours d’Elegance. Infiniti will reveal at least one high-performance model there and may reveal the Infiniti Performance Lineup along with it.

Source: Automotive News

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