Where's Santa? OnStar Partners with NORAD to Track Old Saint Nick


Anyone driving a General Motors vehicle (or one equipped with the add-on OnStar mirror) over the holiday weekend can keep tabs on Santa Claus by pushing the OnStar button. From 7 a.m. Christmas Eve through 5 a.m. Christmas Day, OnStar operators will work with the North American Aerospace Defense Command to provide drivers and passengers with the position of Santa and his reindeer.

NORAD has tracked Santa’s location since 1955, and uses military radar stations and satellites to monitor Santa as he and his reindeer deliver gifts all across the U.S. This year, OnStar users also will be privy to the sleigh’s location if they ask operators for a “Santa update” when pushing the system’s blue button. OnStar cannot, sadly, determine how many cookies Santa has consumed while making his rounds.

“We see this holiday tradition as staying true to keeping subscribers connected in ways they never thought possible,” said OnStar marketing vice president Terry Inch. “We know many of our customers will be glad to know Santa’s location information.”

OnStar also launched a service over Halloween that allowed subscribers to determine the location of nearby ghouls, zombies, and other scary beings. For more on OnStar’s Santa Updates, check out the video below.

Source: GM, NORAD

Click here for video

New Car Research

Find vehicle reviews, photos & pricing

our instagram

get Automobile Magazine

Subscribe to the magazine and save up to 84% off the newsstand price


new cars

Read Related Articles