With car enthusiasts less-than-enthused about the base model Volkswagen Jetta, it’s no secret that the GLI will be an important model to win over enthusiasts. Fortunately VW has dropped a new commercial of the new GLI, and it’s taking a slightly different approach to win some hearts.
The video, called “Driving Can Be Beautiful,” shows a GLI sliding through a parking lot and accelerating down freeways, with its tail-lamps “painting” a picture with light. But the delight comes from the fact that the special effects were all shot live, not done by computers in post-production. Let’s hope the GLI is equally as enjoyable as the video.
Check below for the original commercial and a special, four-minute behind-the-scenes video.
The original commercial: