The Volkswagen Jetta and Passat helped VW reach 27,209 sales in January of 2012, making it the best selling German automaker in the United States, and giving it its best January since 1974. Among the luxury automakers, Mercedes-Benz took the lead over BMW with its 6525 C-Classes helping push it over the 20,000 sales mark.
Audi – 9354 Sales, Up 19.7 Percent
Audi reported its 13th straight month of increasing sales this January, with its 9354 sales putting the brand up 19.7 percent year-over-year. Driving Audi’s sales bump was the Q5 which with 1991 vehicles sold was up 25.7 percent. Not far behind the Q5 was the all-new A6 with 1130 sales, bringing it up 90.2 percent versus last January. The biggest gains versus last year was the 87.6 percent year-over-year increase the TT experienced, which Audi attributes to high-demand for the TT RS. Audi’s biggest loser was the A8, which with 324 sold was down 28.0 percent. Some other interesting trends from Audi in January were its diesel sales which accounted for 67.2 percent of all A3s, and 35.8 percent of all Q7s sold. R8 sales, at 79, were exactly the same as last January.
BMW – 16,405 Sales, Up 3.1 Percent
A month after becoming 2011’s luxury sales king, BMW reported a modest January sales increase of 3.1 percent year-over-year with 16,405 vehicles sold. The previous-generation 3 Series was BMW’s top seller with 6698 vehicles sold, up 16.2 percent – a fitting send off as Bimmer prepares for the new F30 3 Series’ introduction. BMW’s second and third best sellers were the 5 Series and X5, which sold 3216 examples, down 26.1 percent, and 2610 vehicles down 14.1 percent, respectively. BMW’s biggest gains were in the all-new 6 Series which was up 392.8 percent with 409 cars sold.
Mercedes-Benz – 20,306 Sales, Up 23.8 Percent
After losing the yearly sales crown to BMW last year, Mercedes-Benz has something to celebrate, beating BMW in the month of January with 20,306 sales and a 23.8 percent increase in sales versus last year. Mercedes’ top-seller continues to be the C-Class with 6525 examples sold, an increase of 56.4 percent year-over-year. The E-Class was the next best-seller, with 4097 sold, down 14.0 percent compared to last January. Nipping at the E-Class’ heels was the M-Class with 4002 sold – a 61.1 percent increase versus last year. Mercedes’ Bluetec diesels continue to sell well, accounting for 1327 of the vehicles sold last month, a 62.0 percent increase versus January 2011. The biggest loser for Mercedes last month was the pseudo-minivan R-Class, which was down 44.0 percent versus last year. Maybe that’ll mean more E63 AMG Wagons sold.
Mini – 3334 Sales, Up 21.2 Percent
Mini reported another month of increasing sales, posting a 21.2 percent increase year-over-year with 3334 vehicles sold. Mini’s January sales were lead by its bread-and-butter Cooper hardtop, and hot-new Countryman. Sales of the Cooper were up 5.5 percent with 1584 vehicles sold, while the Countryman improved 83.5 percent year-over-year with 1259 of the cute-utes sold. Mini sold 146 of the all-new Coupes last month, but only 126 Cooper Convertibles, which saw sales drop 43.2 percent.
Porsche – 2550 Sales, Up 6.2 Percent
For the first time in the past few months, Porsche was able to report an increase in sales, with 2550 vehicles sold – a 6.2 percent increase year-over-year. Somewhat surprisingly, the outgoing 997-series 911 posted the biggest gains last month, with its 681 examples sold, putting the model up 56.1 percent in the month right before the all-new 991-series 911 hits dealers. Porsches biggest seller was (not-surprisingly) the Cayenne with 993 Super-SUVs sold, down 5.2 percent compared to January 2011. The Panamera was Porsche’s next-biggest seller with 703 models sold, up 16.4 percent. The Boxster and Cayman predictably continued their sales drop with 173 examples sold, down 44.7 percent, as Porsche readies the production line for the new model.
Smart – 496 Sales, Up 38.0 Percent
Smart posted its best increase since Mercedes-Benz completely took over the brand in July of last year, with 496 of the diminutive ForTwos sold, a 38.0 percent increase versus January of last year. Smart sold 710 ForTwos last month.
Volkswagen – 27,209 Sales, Up 47.9 Percent
Volkswagen reported its best January since 1974 with 27,209 vehicles sold – a 47.9 percent increase year-over-year. Of VW’s sales, 17.6 percent of them were diesel TDI models, a 30.2 percent increase over last year. While Volkswagen’s best seller continues to be the Jetta with 9564 sedans sold (down 1.8 percent), the new Passat stayed consistent with 6318 sold, an increase of 8213.2 percent over last January when the new model had just started trickling off the production line. VW’s Touareg and Tiguan sales were up last month, with the 831 Touaregs sold putting the SUV up 67.9 percent, and the 2308 Tiguans putting the compact crossover up an even 50.0 percent. Remarkably, all of VW’s sales were up year-over-year last month, save for the Jetta Sportwagen, which was down 18.6 percent.
Source: Audi, BMW, Mercedes-Benz, Porsche, Volkswagen