Volvo C70 Discontinued for 2014, Replacement in the Works

Model-year 2013 will be the last year for the Volvo C70 convertible, according to the brand’s consumer website which states that production will stop after this year. This isn’t too surprising, as we heard a few years ago that the Swedish plant that produces the C70 would close in 2013, and Volvo did not include information on the C70 in its 2014 pricing update

The Volvo C70 was originally a two-door coupe and softtop convertible introduced in 1998 in the U.S. The second generation of the C70, which debuted in 2006, was a hardtop convertible model offered in the U.S. with a 2.5-liter turbocharged five-cylinder engine. Volvo C70 models are still available in dealerships for the time being, at a starting price of $42,115 with destination.

According to Australian publication Drive, Volvo may eventually replace the C70 with a production version of the Volvo Concept Coupe from the 2013 Frankfurt Motor Show. Volvo chief Hakan Samuelsson reportedly told Drive that Volvo would explore possible coupe and convertible models “when we are ready.”

However, as Samuelsson told Drive, there are quite a few other projects on Volvo’s current pipeline, namely the upcoming redesign of the Volvo XC90 crossover along with the rollout of the company’s new Drive-E family of four-cylinder engines. Samuelsson also said that redesigns of Volvo’s existing lineup would be coming before an all-new coupe. “We have a lot on our plate for a relatively small company,” Samuelsson said.

The report also quotes Volvo’s senior vice president of product strategy and vehicle line management Les Kerssemakers as saying that a coupe model is slightly lower on the priority list behind core models; however, Kerssemakers did assert that coupe and convertible models are important for the brand’s exposure.

U.S. Volvo representatives were unable to comment at time of publication, but keep an eye out for a possible C70 replacement from Volvo further in the future.

Chuck Lantz
Why in the world would Volvo drop the C70, which draws more attention on the road than any other Volvo model?  The only drawback some people mention is that it doesn't look like a standard convertible, due to the hardtop.  The very simple solution would be to offer the C70 in a two-tone paint version, with the top being either a slightly lighter or darker tone than the body color.  That would make it look more like a standard soft-top.We've owned a C70 for the past two years. It's our seventh Volvo, and is, by far the best of them all. It's quick, beautiful, roomy, and never fails to attract attention, especially when that "magic top" is being raised or lowered.We have always enjoyed convertibles, though the noise and insecurity of a soft-top was always an issue. The C70 eliminates both those concerns. I hope Volvo reconsiders the decision, or at least puts a replacement convertible model on the market soon. Volvo's recent push for performance recognition demands that a convertible be included in their lineup.

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