Typically hybrids have been priced at a premium over their conventionally powered gasoline siblings, but Lincoln has bucked the trend and priced its new 2011 MKZ Hybrid at $35,180 (including destination) -- identical to the gasoline-powered V-6 MKZ.
"Lincoln is about delivering luxury standard," said John Felice, general manager of Ford and Lincoln marketing. "Whether it's our new MKX with standard MyLincoln Touch technology or the no-cost choice of a gas or hybrid powertrain with the Lincoln MKZ, we want to give customers premium amenities with unexpected value."
With this announcement, Lincoln has become the first automaker to offer a hybrid powertrain for the same price as its conventional gasoline counterpart. Ford's Fusion is offered with a less expensive I-4 gas engine, but the Fusion Hybrid is priced even higher than the petrol V-6. Additionally, Lincoln undercut the pricing of the Lexus HS 250h, the MKZ Hybrid's closest competition, by $345.
In another blow to its competition, the Lincoln MKZ's 41/36/39 mpg (city/highway/combined) rating outdoes the HS 250h's. It eclipses the HS 250h by 6 city mpg, 2 highway mpg, and 4 mpg combined. The MKZ Hybrid's impressive fuel economy is due to its Atkinson cycle 2.5-liter I-4 coupled to an electric motor and mated to an electronic CVT. Total power output from the system is 191 horsepower.
Look for the 2011 Lincoln MKZ Hybrid to hit dealerships this fall.