Under 25K: 2013 Scion FR-S to Start at $24,930

Scion has made it official: the base model of its sporty 2013 Scion FR-S will start at $24,930, squeaking in at just under the $25,000 target it set for its new sport coupe. That price is for the 2013 FR-S with the the six-speed manual transmission, the the six-speed automatic equipped FR-S will set you back $26,030. Both prices include a $730 destination fee.

The pricing news comes on the heels of the official EPA-ratings for the Scion FR-S/Subaru BRZ twins. The rear-drive 200-hp coupes are rated at 25/34 mpg with the automatic and 22/30 mpg with the manual. Regardless of which model you choose, the 2013 FR-S comes with 17-inch alloy wheels and ventilated disc brakes. Seven colors will be available: Raven, Asphalt, Hot Lava, Argento, Ultramarine, Firestorm, and Whiteout.

Scion also announced that the 2013 FR-S will come standard with Scion Service Boost, a free-of-charge service plan that covers all normal factory-scheduled maintenance for either two years or 25,000 miles, whichever comes first. Two years of complimentary 24-hour roadside assistance also comes as part of the Boost plan. Scion is also touting Pure Price, its no haggle, no hassle pricing policy, although the FR-S will no doubt be tempting for its roughly 1000 Scion dealers to mark up initially, as it will no doubt be a hot seller out of the gate.

In case you're wondering, here's how the $24,930 2013 Scion FR-S price stacks up against other fun and inexpensive cars:

2012 Volkswagen GTI two-door, manual: $24,765

2013 Ford Mustang V-6, manual: $22,995

2012 Mini Coupe S, manual: $25,300

2013 Hyundai Genesis Coupe 2.0T: $25,125

With the 2013 Scion FR-S sliding in at just under $25,000, would you consider it over a similarly priced Subaru BRZ or the other competitors above? Tell us what you think in the comments section below.

Source: Scion

I'm beginning to think that I'm the only one who thinks the looks of this car is down-right boring. The Mustang and the new Genesis would be at the top of my list. I think they both look and perform the part - especially over the Scion version (very boring and cheap looking).
I was expecting better looks and much better MPG. I will have to test drive it to make my decision but it really looks like the boring Toyota Motor Company said lets throw together what we have and make a RWD sports car. I miss the supra/celica/MR2 days when fun cars were made by Toyota. I was hoping for high 30's for MPG And different pricing points. I never thought id buy a used car but with the economy pushing used cars for less, why not
Hmm, the Subaru has a nicer front bumper. Somehow most Scions just scream "low cost" in the looks department. So I'd take the BRZ over this. No doubt the tuners will be selling turbo kits and bling bling bits for the inside/outside almost as soon as they start rolling out of the container ships.
Coast driver
Comparing base MSRP of a Mustang V6 auto and a FR-S auto, I'll take the Mustang, even though it's quite common around where I live.
Thankfully a very tough choice. It would be between a Performance Pack Mustang (pretty loaded at $30K) and the FR-S. Once the dealers mark them up - which they absolutely will - and factor the discount you can get from Ford, they'll be about the same. Mustang is quicker, handles very well and will get about the same real-world MPG. For the $, it will also have leather and a few very cool electronics, besides the performance goodies. It also has a real-ish back seat and plenty of space for a grocery run or getaway. Getaway is much better :-) The FR-S, though, is a different animal and should be crazy fun to drive all day. Great balance, sweet boxer engine, excellent steering and gearbox...what's not to like? Love the way it looks, too. Wish it had one or two more interior color options, though. Dark blue with red leather! Couldn't live with the Genesis now, though. The pug-nosed front end would piss me off every morning I got in it, even though it's a much better driver than last year. Shame. Lastly, forget the front drivers. The fun factor is not nearly as high even though they are great cars.
Jason Beck
In that grey color - I would buy it - ha! I think I'd lean towards the Subaru, but really until I see them in person (in blue, black or a deep red) and see the interiors up close, I couldn't decide. But I'd definitely want one over the GTI, Mini or Mustang. The Genesis would be worth cross shopping. In the email, the catch phrase mentions "mark up" but that isn't discussed at all in the article.

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