Chevrolet's 2011 Impala topped TrueCar's list of the most discounted 2011 models for the month of March, with discounts of 21.0 percent. Chrysler's Sebring was the most discounted 2010 model year vehicle.
2011 Makes: Top Discounts
The overall industry discount this month is 6.0 percent, TrueCar says. For 2011 models, Nissan is offering the greatest discounts this month, at 12.7 percent. Mercedes-Benz and Chevrolet aren't far behind, while Suzuki and Ford are the fourth and fifth biggest discounted brands this month, compared to the original MSRPs.
2010 Models: Top Discounts
Especially with all the attention focused on Chrysler's Super Bowl ad featuring the Chrysler 200 sedan, some might not be surprised to see that the Sebring is the most discounted 2010 vehicle for the month of March. Following the Sebring is the 2010 Volkswagen Routan (24.4 percent), which is based on the number three entry, the Dodge Grand Caravan (23.8 percent). Nissan's Titan truck hasn't been significantly updated in a while and is in the number four spot, at 23.5 percent. Chevrolet's soon-to-be-replaced Aveo is being sold this month with a 21.6 percent discount.
2011 Models: Top Discounts
The 2011 Chevrolet Impala is at the top of the 2011 vehicle discount list. We've heard the 2012 Impala may finally see an engine upgrade that could send the Impala off this list for good. Below the Impala you'll find the forgotten Mitsubishi Galant midsize sedan and Toyota Tundra rear-wheel-drive truck at about 20 percent. The Nissan Titan full-size truck makes the 2011 vehicle list as well, with a discount of 19.0 percent. Another "they still make that?" entry, the Cadillac DTS is the fifth most discounted 2011 model year vehicle, at 17.1 percent.
Top Discounts by Vehicle Category
Large SUVs, small cars, and midsize cars offer the greatest discounts this month, all offering more than 7.0 percent, TrueCar data suggests. Perhaps explaining why subcompact vehicles are staying on dealer lots so long, the category is shown as having the least amount of discounts, just 2.9 percent off the MSRP.
As new compact vehicles hit the market, will the small car discount percentage of 7.5 percent decrease? Will the earthquake and tsunami in Japan influence this chart for April? Watch this space in the middle of next month for the next blog in this new regular feature.