The Ford F-Series dominated full-size truck sales in February, with a total of 47,273 units sold for the month. The popular pickup managed to outsell General Motors’ full-size pickup twins, the Chevy Silverado and GMC Sierra, combined. Chrysler Group’s Ram brand continues to be a bright spot for the company, having sold a total of 23,282 units in February.
Ford Motor Company
Not surprisingly, the Ford F-Series carried its sales momentum from 2011 through the first two months of 2012, with sales of 47,273 units in February, a gain of 25.9 percent over the 37,549 units sold during the same period last year. V-6 models made up more than half of all F-Series trucks sold, with 43 percent of those models powered by the twin-turbo 3.5-liter EcoBoost V-6. The now-discontinued mid-size Ranger also had a relatively good February, selling 4482 units for the month, an increase of 18.6 percent over the 3780 units sold in February 2011.
Though they didn’t quite see Ford F-Series numbers, GM full-size pickups were still relatively strong in sales volume. The full-size Chevy Silverado pickup sold 32,297 units in February, a gain of 1.8 percent over the 31,728 units sold in February 2011. The similar GMC Sierra sold 11,306 units for the month, down 3.3 percent from the 11,696 units sold the same month last year. Meanwhile, the mid-size Chevy Colorado posted a 35.5-percent sales gain over the same month last year, at 3532 units sold. The Colorado’s platform-mate, the GMC Canyon, also improved its sales, with 1064 units sold – a 39.1-percent increase over the 765 units sold the same month last year.
Chrysler Group as a whole reported its best February sales in four years, with a total of 133,521 vehicles sold across all its brands – an increase of 40 percent over February 2011’s sales. The Ram brand continues to keep Chrysler in the game, selling 23,282 Ram models in February – an increase of 21 percent over the 18,644 units sold the same period last year.
After a long road to recovery from last year’s earthquake and tsunami, Toyota is finally starting to turn its luck around. The Tacoma was up 29.9 percent, selling a total of 10,662 units, compared to 7879 units last February. The full-size Tundra was down 13.4 percent for the month, moving 6328 units in February versus the 7012 units sold the same month last year.
Still going strong after a successful 2011, Nissan posted overall sales gains of 15 percent for the month, selling 106,731 units total. Though the Frontier lagged behind the Toyota Tacoma in sales volume at 4237 units sold, the model saw an increase of 20.1 percent over its performance the same month a year prior, when it sold 3527 units. The Nissan Titan barely registered on the full-size pickup radar, selling a total of 1576 units in February for a gain of 7.4 percent over the 1467 units sold the same period last year.
Source: Ford, GM, Chrysler, Toyota, Nissan