Toyota to Continue Selling Last-Gen Prius

Japan's Nikkei newspaper is reporting that the Toyota has plans to sell its outgoing Prius alongside the redesigned 2010 Prius. According to the paper, Toyota will keep the old Prius and lower the price to compete with the all-new 2010 Honda Insight, which is expected to undercut the formerly un-rivaled Prius. Coupled with the new Certified Used Hybrid program it announced yesterday, Toyota is trying hard to stay on top of the hybrid game.

The 2010 Toyota Prius, which debuted at the 2009 North American International Auto Show earlier this month. Pricing will not be announced until its launch in the spring, but the 2009 Prius stickers for $22,720 after destination and handling charges. Seeing as the 2010 Prius gets an engine upgrade and other new features, that price will undoubtedly increase. The 2010 Honda Insight, which also made its world debut at the 2009 NAIAS, is expected to sticker a few thousand below the new Prius. Toyota is expected to gut the interior of the 2009 Prius for cost savings, and then sell it at the Insight's price point.

A Toyota press office in Tokyo would not verify the Nikkei story. "We don't comment on future models," said a spokesperson. As concrete pricing details emerge for the Insight and Prius (new and old!), we'll be sure to share them.

Source: Inside Line

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