Toyota Tells Dealers All-New 2012 Camry Coming This Fall

Toyota Motor Sales, U.S.A. held its annual dealer meeting in Las Vegas, Nevada yesterday, and confirmed that the all-new 2012 Camry will be coming this fall, along with a major ad blitz.

In a prepared statement, Toyota predictably said very little about its latest midsize sedan offering, other than noting that the 2012 Camry and Camry Hybrid are “designed to meet the changing needs of the 21st century driver,” and that “the new Camry will provide technologically advanced features, a contemporary design inside and out, improved performance and refined ride and handling.”

Dealers had their first look at the new car yesterday, but the general public won’t see the finished product until later this year. According to Automotive News, Toyota is planning a media and advertising blitz for its best-selling car starting in October. The 40 different new ads will showcase the car as “smart, safe, and worry-free.”

In the past few years, Toyota’s reputation has been hard hit, after recalling millions of vehicles worldwide for accelerator pedals and floormats -- the Camry included. However, it remains one of the best-selling cars in America; roughly 126,094 units were sold in the first five months of 2011, a nice follow-up to 2010’s volume of 327,804 units. Although the Camry faces a greater number of refreshed competitors, Toyota hopes the 2012 model will help reinvigorate sales of its legendary sedan.

What would you like to see Toyota incorporate into the next-gen Camry? Should the new model be an evolution of the same formula, or should the automaker push the envelopes in terms of styling, technology, and powertrain? Send your thoughts to us in the comments section below.

Source: Toyota, Automotive News (Subscription required)

MS
Blame for Toyota's "poor quality" can be equally blamed on two factors: Poor customer service at the dealer level; and the American suppliers who provide low-grade parts and systems at a premium price. It's the same American business model perpetrated for decades: Screw 'em for all we can. I happen to know a person who worked at Toyota's Buffalo, WV engine plant. He tells me that in the beginning, when every upper- and middle-management position was held by a Japanese representative, the Buffalo plant was, as he put it, "A place where you felt you were part of something (good)." However, when all departments - save for the presidency of the plant - was turned over to Toyota's American counterparts, all of that changed; the feeling of "family" was no more. Good 'ol American screw-them-ism, alive and well, everywhere you look.
MS
Guess I'm one of those "weirdos" who like Camry's styling. Judging from cell phone video stills of the 2012 debut to dealers, I like the new Camry as well or better than the current model. And I couldn't agree more with the stance on "no more de-contenting your vehicles". So much has been taken away from the 2011 Corolla that it makes my head spin - so much so that I wouldn't have one today (and I own an '09 S model). As long as Toyota didn't take away the thoughtful storage, and kept the interior space the same (or made it even larger), then I'm sure the 2012 will do well against the Hyundai Sonata, which, in my opinion, is a bit much in the swoopy lines department. I'll take the conservative look over the overly-wrought styling of the newcomers any day of the week.
JB
The Camry has a solid reputation of refinement and dependability. I would expect to see the new Camry provide once again a more quality and appealing interior including the feel and look of the dashboard. Better mileage, a ton of safety features, clean lines and a better than average warranty. Advertise the new Camry with the same flair that Ford currently uses. And, of course, all this while making it competitive in the price department as well. This is more than just a new model for Toyota. In short Toyota, no more de-contenting your vehicles. You have a loyal customer here, but I have only so much patience.
Kenny Herbert
I know it's too much to ask that they make it a driver's car (that's not its target audience, after all), but they could still make it notable for its style, not for its lack of style. Even the most boring cars from Oldsmobile and Buick back in the day occasionally had a stylistic flair (Toronado, Riviera) that made them more than just basic transportation, which is what I think of now when I think of Toyota.
Shannon
How about making it look like a Mercedes? They have the best sedan styling - love the C350 - it is solid but not bulky looking
robert, ray
Toyota has a major task ahead maintaining customer loyalty. I have been a loyal Camry owner since the early 90s. However, the new Hyundai Sonata turbocharged 2.0T sport equipped model is tempting me. If Toyota settles for a mild redesign similar to their recent Avalon upgrade, they cannot expect much enthusiasm for the 2012 Camry. The Koreans will gain substantial ground if Toyota miscalculates with a less than spectacular new Camry.
Colin Darrow
Who cares... The illusion that Toyota builds great cars is finally at an end. Speaking of which in car reviews when will magazines take into account how much it costs to mainjtain BMW's the so called car standard???
Ian
Make it less ugly!

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