Toyota Sales Fall 7.3 Percent in November and Remain Flat Year-to-Date

Automobile Staff
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November has been looking good for some major automakers, but not Toyota. Sales for the company were down 7.3 percent in November, and up 0.6 percent thus far in 2010.

Trucks and SUVs kept Toyota moving forward in November, just as they did in October. Overall, the Toyota division was down 7.6 percent on a year-over-year basis while Lexus decreased 5.5 percent. Toyota includes Scion's three models as part of the Toyota brand.

Toyota

The Prius and Avalon were the only Toyota cars that sold better in November than in the same month last year. The Prius posted a modest increase of 1.9 percent; the Avalon was up 7.8 percent. The small Yaris suffered the greatest last month, selling 2154 units, good for a 42 percent decrease year-over-year. The Corolla and Camry were each down just under 30 percent. Toyota insists on recording the Venza as car rather than an SUV but, regardless, the crossover-like vehicle was down 22.1 percent in November.

The Highlander midsize crossover was the brightest star for Toyota's SUVs as it recorded a 41.2 percent increase compared to November 2009. The crossover sold better than the Sienna minivan, which was up 4 percent. The 4Runner continues its run of blowing past last year's sales numbers and the RAV4 maintains its lead as Toyota's best-selling SUV, with 12,306 units sold last month. The Tacoma and Tundra each had a positive sales month. Through the first 11 months of the year, the Tacoma is down 6.6 percent (95,228 units) and the Tundra is up 18.5 percent (83,296 units).

Scion

Scion's story for November centers on the new tC coupe. Sales jumped from 866 cars last November to 1619 this November. The boxy xB and xD hatchback were both flat last month.

Lexus

The only Lexus car to gain sales in November was the flagship LS sedan, with 1270 units. For comparison, the GS and HS 250h sedans combined sold 1274 units in November. ES sales were flat last month but the IS decreased 14 percent year-over-year. The performance of Lexus' three SUVs was mixed. The brand's volume leader, the RX, was down 12.5 percent, with 7235 units. The new GX had a good month with 1376 sold and even the niche LX model saw a 35 percent sales increase.

All Toyota sales figures are reported on a daily selling rate basis.

Source: Toyota

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