Toyota’s August 2010 sales revealed a likely hangover from the 2009 Cash for Clunkers program, with sales down 34 percent. One month later, however, and sales have accelerated 17-percent higher than last September.
The Toyota brand itself was the big winner in this September’s sales, posting an increase of 20.5 percent. In total, Toyota’s car division was up 8.5 percent and its truck division performed extremely well with a year-over-year sales increase of 42 percent.
Leading Toyota’s sales charts were the Camry and Corolla with a total of 30,769 Camry sedans and 21,060 Corollas moved in September, increases of 19.5 and 1.5 percent respectively. Third place in Toyota’s sales charts went to the RAV4, with a year-over-year sales increase of 41 percent, yielding 14,685 sales. The Prius followed with relatively stable sales of 11,394 units, up 3.7 percent over last year, and sales of the Avalon sedan increased by 29 percent.
It seems Toyota’s new 2011 Sienna minivan has found favor with buyers as well, as Toyota moved 9920 units this September compared to 6442 last year -- an increase of 54 percent. The monster sales increases in Toyota’s SUV division continued with the FJ Cruiser and 4Runner, which posted massive sales increases of 245 and 437 percent respectively.
Toyota’s Scion division continued to struggle last month, with sales down just over 3 percent over August 2010. Through the year so far, however, Scion’s sales have dropped by 30 percent compared to last year.
Things weren’t quite as sunny at Toyota’s luxury division, Lexus, which posted a year-over-year monthly sales decrease of around 6 percent. The RX continues to lead Lexus’ sales with a total of 7420 units moved, down 10 percent from last September’s sales. Other figure worth noting included a 21-percent increase in ES sales, a 43-percent drop in HS sales, a 27-percent decline in IS sales, and a whopping 122-percent jump in GX sales. An honorable mention goes out to the SC430, which posted a 37-percent increase in sales that translates to sales of 26 units compared to 19 last year.