Toyota Reports Sales Down 0.9 Percent October Sales, SUVs Selling Well

Automobile Staff
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Toyota sales decreased 0.9 percent in October. Although car sales were down 14 percent, truck and SUV sales increased 21.3 percent.

Every Toyota and Scion car was down year-over-year last month except the newly introduced Scion tC. Lexus car sales were mixed while year-over-year truck and SUV sales were universally positive except for a 1.1 percent drop in Tundra sales.

Overall, Toyota sales decreased 2.8 percent. The brand's sales were led by the Camry, which sold 25,014 units, down 13.9 percent. The Corolla was down 24.9 percent but still managed to sell more than most midsize sedans in October, with 18,636 units. Yaris fared worst as sales dropped 36 percent compared to last October. While sales of the Avalon decreased 9.8 percent in October, that full-size sedan is the only Toyota car to have sold more units year-to-date then the same period last year.

Trucks, SUVs, and the Sienna were the bright spots for the Toyota brand in October. The new Sienna had sales increase 16.3 percent while sales for the newly restyled Highlander crossover were up 50.3 percent. The FJ Cruiser saw a similar sales increase and the RAV4 was again Toyota's most popular SUV, with 14,694 units sold, up 9.1 percent compared to last October. Sales of the 4Runner exploded to 4197 units, compared to 345 last October. The more expensive Sequoia and Land Cruiser had flat sales for October.

Toyota truck sales were also flat, from the Tacoma selling 9028 trucks compared to 8921 in October 2009 to the full-size Tundra. Tundra sales, at 7187 units, were down 1.1 percent but are up 19.2 percent through the end of October.

Thanks to the 112.1 percent sales jump of the Scion tC on a year-to-year basis, the Scion brand had total sales of 4654, compared to 3862 in October 2009. The boxy xB held steady, dropping just 5.8 percent, and the xD managed 874 units representing a 11.4 percent decrease compared to last October.

Lexus sales were up 12.2 percent compared to October 2009. The brand will need to continue staying in the black if it is serious about finishing first in the ongoing U.S. sales race among Lexus, BMW, and Mercedes-Benz.

Lexus car sales increased 7.4 percent, though the HS 250h didn't fare well. Sales of that hybrid-only Lexus were down 46.2 percent, to 792 units, compared to 1527 last October. The ES was the best-selling Lexus car and, despite the threat from competitors like the Buick LaCrosse, sales increased 21.1 percent over October 2009. Flagship LS sales were up about 400 units, to 1202, and 15 people bought SC 430s hardtop convertibles. The IS lineup was flat, with 3096 units sold.

The RX lineup dominated Lexus SUV sales, of course, but the new GX 460 did see sales increase nearly 300 percent for the month to 1306 units. The LX 570 was flat, at 401 units, but still sold far better than the Toyota Land Cruiser, which only managed 172 units.

All Toyota sales percentages are adjusted to account for the number of selling days in October.

Source: Toyota

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