Akio Toyoda, president of Toyota and grandson of founder Kiichiro Toyoda, formally apologized for the recent safety problems plaguing the company.
“I would like to take this opportunity to apologize from the bottom of my heart for causing many of our customers concern after the recalls across several models in several regions,” said Toyoda during a press conference in Japan. “Believe me, Toyota cars are safe.”
This is the Toyota president’s second apology for the current recalls. His first came in Switzerland shortly after Toyota announced it would begin recalling several models in Europe and the U.S. Since that time, Toyota has developed a solution to the unintended acceleration problem and its dealers have initiated the repairs.
After recalling nearly 8 million cars worldwide, Toyoda admits his company is “in crisis,” and is working actively working to reestablish its reputation as a manufacturer of safe, reliable cars. Toyoda pledged to personally oversee the installation of a quality improvement task force that would involve experts from outside the corporate ranks regularly monitoring Toyota’s quality performance.