Toyota sets its sights high with a planned 7.5 million units of global production planned for 2010. That figure would raise Toyota's output by 17-percent from what it produced in 2009.
Toyota projects the higher output as world markets show signs of recovery. The figure would bring Toyota back to the production numbers it realized in 2005. The company has experienced a sales decrease of 20.3 percent in North America through November, making the 2010 projection fairly reasonable, if the reports of an economic recovery are factual.
Output could actually top forecasts if government subsidy programs are extended through 2010. Several governments around the globe offer some sort of rebate for hybrid and electric vehicles. If the subsidies are indeed extended, Toyota may continue to see further adoption of its popular hybrid vehicles including the Prius and new 2010 Lexus HS 250h.
The finalized prediction for 2010 output is expected to come sometime in January. Toyota has reportedly notified its suppliers so they too can plan for the added production.