Once again, Nissan is bucking the trend among its Japanese counterparts with increased sales reported for the month of July. Nissan reported a 6.4-percent improvement, but its luxury arm Infiniti continues to slide with a reported decrease of 24.1 percent.
Toyota and Honda continue to experience decreased sales, while Nissan still manages to make gains. For the month of July, Nissan improved 6.4 percent compared to last year. Infiniti, however, wasn't as successful with a 24.1-percent decrease in sales.
Toyota – Down 19.8 Percent
Toyota reported 116,263 cars sold last month, a decline of 19.8 percent. Sales are down but the automaker attempts to remain optimistic considering the inventory and supply shortage stemming from the March disaster in Japan. "For the second straight month, Toyota posted a month-to-month sales gain as inventories continued to recover," said Jeff Bracken, vice president of Toyota Division sales. Toyota reported a 24.1-percent decrease for the month of June, based on a daily selling rate (DSR).
Among Toyota’s passenger cars, the Camry is still the sales leader with 27,016 units sold (including the Hybrid), but unfortunately that number represents a 20-percent decrease compared to 2010. The Corolla found 17,577 customers, which is 33.2-percent less than last year.
The automaker’s light trucks division totaled 62,740 units, down 11 percent from 2010. The top three gainers are the Highlander (9,552 sold), the Venza (4,711 sold) and the Sienna (10,620 sold). They represent increases of 27, 21.6, and 6.2 percent respectively. The RAV4 took the biggest tumble with 8,814 sold, a 42.7-percent decrease.
Scion – Down 21.9 Percent
Scion sold 2,499 units, which is a 21.9-percent decrease compared to July 2010. The tC coupe continues to sell well with 1,590 units sold, an increase of 27.6 percent. The xB and the xD sold 1,194 and 715 respectively.
Lexus – SUVs Down 29.2 Percent, Cars Down 7.7 Percent
The new CT 200h is proof that Toyota and Lexus are slowly but surely regaining inventory. The automaker sold 1,553 CT hybrids last month, compared to just 240 units during June. Not surprisingly, the RX crossover continues to be the superstar for Lexus with 5,471 units sold, a decrease of 30.4 percent. Lexus passenger cars totaled 7,974 units sold, which is 7.7 percent less compared to July 2010. The ES is the brand’s top-selling car with 2,850 sold, while the IS comes in at a close second with 2,305.
Among Lexus SUVs, the GX comes behind the RX with 830 units sold and the LX is third and last with 264 sold.
Honda – Down 25.7 Percent
Honda sold 71,100 units for the month of July, a decrease of 25.7 based on the daily selling rate (DSR). The Accord continues to be the brand’s top seller, though the 18,308 units sold during July represents a 25.1 percent drop compared to last year. Honda states that reduced production is especially affecting the Civic’s sales numbers with just 14,006 units sold, a drop of 37.4 percent. Honda sold 4,857 Fit subcompacts and just 878 CR-Z sport hybrids. The Pilot represents the only sales gain for Honda with 9,954 units sold, an 8 percent improvement compared to July 2010.
Acura – Down 25 Percent
Acura is reporting 9,402 units sold for the month of July, which is a 25-percent decrease compared to July 2010. The MDX crossover continues to be the brand’s bright spot with 3,438 units sold, 14.9-percent less compared to the same period last year. The TSX is Acura’s next best seller with 2,137, while the flagship RL sedan continues to tank with just 70 units sold during July. The ZDX is also experiencing rough sales with just 102 units sold, a whopping 81.7-percent slide compared to last year.
Nissan – Up 6.4 Percent
While not as big as the 16.5-percent sales increase reported for the month of June, Nissan should be more than happy with the 6.4-percent improvement posted for July. Nissan sold a total of 77,191 units, led again by the Altima with 21,340 sold (16.8-percent increase). The Altima outpaced the Accord, but couldn’t catch up to the Camry. Its bigger brother the Maxima also did surprisingly well with 5,953 units sold, representing a small 1.7-percent drop compared to July 2010. The 370Z experienced the biggest drop with just 550 units sold (43.6-percent decrease).
Among the trucks and SUVs, the new pint-sized Juke continues to sell well with 3,221 units sold, up from 2,031 during the month of June. The Frontier, Pathfinder and the Rogue all experience sales growth. Compared to July 2010, they experienced a 21.8-, 17-, and 2.7-percent increase, respectively.
Infiniti – Down 24.1 Percent
Infiniti didn’t have the same success as Nissan, mostly due to the fact that all models are now produced in Japan. The brand posted 7,410 units sold, which is 24.1-percent less compared to July 2010. The G sedan continues to be the brand’s best seller with 3,220 units sold, a 22.1-percent decrease compared to last year. The large QX SUV, which did surprisingly well during the months of May and June, suffered a 23-percent decrease with just 1,016 sold. The mid-sized FX sold 647 units while the compact EX rounds off the list with just 560 sold.
Source: Nissan, Toyota, Honda