Thumbs Down for Rolls-Royce Electric Phantom, Thumbs Up On Hybrid

Earlier this year, Rolls-Royce introduced the 102EX electric Phantom concept at the Geneva Motor Show. With so many automakers joining the electric vehicle trend, the British automaker thought its newest innovation would prove to be a big hit, and arranged a world tour to see if its theory proved true.

Those who had a chance of viewing the electric Phantom could see it wasn’t any ordinary Phantom: the Spirit of Ecstasy illuminated in blue LED light and an Atlantic Chrome paint emitted a blue-ish glow. A massive 71-kilowatt-hour lithium-ion battery, was arranged in such a way that it takes on the shape of an engine and transmission.

Owners and enthusiasts were allowed to test drive the electric Phantom 102 EX experimental electric, but after all was said and done, the company found spectators were not too thrilled on the idea. While the company pulled the plug on the electric Phantom, ideas are being tossed around about a hybrid model.

In an interview with Automotive News, Rolls-Royce CEO Torsten Mueller-Oetvoes said he thinks the electrically charged Phantom wasn’t a big hit because most Rolls-Royce buyers often live in the outskirts of major cities, making an electric vehicle with a 100-mile range an impractical choice.

"Let's wait and see what our customers are telling us, but hybrids have a certain capability to deliver both electric driving combined with a normal combustion engine, and that might be a solution," he said.

Are you surprised with the reaction the electric Phantom got? Do you think a hybrid is a better idea for this ultra- luxury brand?

Source: Automotive News (subscription required)

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