This Is The Sexy 2014 Mazda6 Wagon Mazda Won't Sell You

2014-mazda6-station-wagon-assembly-line-side-view

We were a little surprised to receive a press release from Mazda celebrating the production start of the all-new 2014 Mazda6. But we were even more surprised to see a photo of the first new 6 off the line: it’s a station wagon. To date, Mazda has only shown images – many of which cryptically framed and illuminated – of the 2014 Mazda6 in sedan form. This is our first look and confirmation that the new Mazda6 will be offered in at least one additional body style. Much like the new Mazda 6 sedan, the Mazda6 wagon looks striking – the majority of the car shares its taut, flowing lines with the 2011 Takeri concept car. The primary difference, of course, is that its roofline continues past the C-pillars before ending in D-pillars that neatly arch into the rear fascia. Is it Attractive? Yes. Is it attainable? Not in North America. Mazda notes within its press release that the car in question is a “European-specification model.” If that’s not enough rain on your parade, a Mazda representative confirmed this morning that the wagon bodystyle “is for overseas markets,” and there are presently no plans to sell the 6 wagon stateside. From a business perspective, we understand the decision. The first-generation Mazda6 Sport Wagon, which was sold in the U.S. from 2004-2007, was a slow-selling item, prompting Mazda to offer the second-generation 6 in our market only as a sedan. Most customers looking for a small utility vehicle will likely turn to a crossover, like Mazda’s new CX-5. Still, no matter how rational Mazda’s decision may be, as fans of stylish, sporty wagons, we can’t help but feel a bit disappointed that the new 6 wagon is essentially forbidden fruit. The new 6 sedan, however, isn’t forbidden fruit. Unlike the second-generation 6, models destined for North America aren’t larger, heavier, and different from those sold abroad. In fact, Mazda will be building North American 6 models in Hiroshima, Japan, alongside cars – including wagons like the one built today -- bound for Japanese, European, and other international markets. The 2014 Mazda6 will officially debut at the Moscow International Auto Salon in late August, and will reach European and Japanese showrooms by the end of 2012. According to Mazda, we’ll have to wait just a bit longer to see the new 6, as it’s scheduled to launch in the U.S. “at the beginning of 2013.” Source: Mazda

Greg
vinnieboiblue, your comment makes no sense. Companies don't sell wagons in the US because when they do, Americans don't buy them in enough numbers to justify the costs of making them. They sit on lots forever and have to be pushed out with steep discounts. It's a shame, but that's just the way it is. Some people *do* want them, but there just aren't enough who buy new for it to be worth an automaker's effort. If you are going to complain, complain about Americans & their buying habits, not the car companies. (Also, several other markets are heading in the same direction - people are buying CUVs in greater numbers instead of wagons.) Seriously, for the same price as a 6, you could buy a CX-5. It won't be as sporty, but it will get about the same efficiency, thus it gives even greater "utility & versatility" while being just as "reasonable." Why wouldn't people buy that? There is no evidence that a wagon is "more dependable" than SUVs. Mazda is definitely blazing their own path with SkyActiv. They *are* being different. Don't diss them just because you don't get what you want.
AOK
The ALL NEW Mazda 6 Wagon WILL be sold in the US, early next year.
Mr Windows
Makes me really wish that Ford would offer a Fusion Wagon...
the.big.cat
Luckily I will have this. Living in Europe I had the opportunity to drive a 2004 Mazda 6 CD136 SW, then a 2006 CD143 SW, and recently a 2009 CD185 SW, and this car will definitely my next one, and for the first time mazda will offer turbodiesel engines with automatic gearbox, so at least now Europeans will have all the choice we can have. Unfortunately due to new tax regulations the high performance engines will be limited to 175 HP.
vinnieboiblue
This is whats wrong with many manufacturers today. They make a hot wagon for another market but not America. Wagons are more dependable than cross overs or SUV's. Sure they may have a lower center of gravity, but they look good and drive sporty like a sedan. Good Mazda is having trouble, they no longer have the imagination of being different and daring. Not everyone wants a big gas eating truck or car based SUV. Some want a reasonable means of transportation with some utility and versatility.

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