The Midas Touch: Fenice Milano Uses Gold on Fiat 500C, Rolls-Royce Ghost

Automobile Staff
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#Fiat, #500C

If you find Mansory's tuner cars too understated, consider spending your money at Fenice Milano.

Just take a look at what Fenice Milano, a company started in 2008 by a young entrepreneur, has done to the Rolls-Royce Ghost and the Fiat 500C.

Twenty-four karat gold and teak appear to be the signature materials Fenice Milano uses to distinguish its tuned vehicles from more subdued cars like the Dodge Viper and Mercedes-Benz SLS AMG.

The Fiat 500C, ambitiously called "La Dolce Vita," is clearly for the rich city-dwelling trendsetter who simply cannot wait for the Aston Martin Cygnet. You can get La Dolce Vita in white but, when you are buying a car with custom 17-inch wheels covered with 24K gold, why in the world wouldn't you opt for Deep Red, a complex color with 10 different layers?

Regardless of the color, Fenice Milano will redesign the seats and cover them with leather and Alcantara. Teak accents are all over the dashboard, redesigned steering wheel, and floor-replacing the original carpeting.

To make sure no one has missed your approach, La Dolce Vita has 24K gold accents on the convertible top, exterior mirrors, door handles, exhaust pipe tip, headlight surrounds, and all over the front fascia. Power comes from the standard 1.4-liter gas engine producing 101 horsepower and mated to an automatic transmission, leading us to wonder if a few power enhancements might have been in order to make up for what is obviously a heavier car.

Fenice Milano has also reworked the new Rolls-Royce Ghost, the less expensive, smaller option to the flagship Phantom sedan. Three different color schemes of the car called "Diva" are available including a blue-navy combination, but we're focusing on the white Ghost with 24K gold particles over the hood.

The interior speaks for itself. Teak or grey oak wood are available and you can also choose between white and bronze Alcantara inserts. Gold and wood are everywhere you look in the redone Rolls-Royce Ghost but with Diva, it's not all aesthetic changes. The ECU and exhaust system have been upgraded, and the suspension has been tweaked.

Would you rock a 24K gold Fiat 500C or Rolls-Royce Ghost? Which car makes more sense (assuming either of them do)? Let us know in the comments section below.

Source: Fenice Milano via AutoFug

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