Well, we probably should have seen this coming. Within 15 minutes of BMW opening an order hotline, Bimmer diehards have snatched up all of the 30 available 2011 Frozen Gray M3s.
In a press release, BMW North America M brand manager Larry Koch lauded the Frozen Gray M3 as "a striking work of sculpture, speed, and style [that] perfectly marks the 25th birthday of the M3 model," and as "one of the most unique BMW vehicles ever imported" to America.
According to Koch, the 30 available special-edition M3s sold out yesterday within 12 minutes of the phone line opening at 11:30 a.m. Monday. Fifty alternate buyers were listed within an hour's time.
As we described last week, Frozen Gray refers to a unique matte gray finish on the car's exterior. The special edition model combines the Competition Package, cosmetic enhancements, and several key M3 accessories and options.
It's unlikely that you'll see one of the 30 Frozen Grays cruising around your neighborhood, so if you want to get up close, take a hint from the owners and try while you can.