Tesla Turns A Profit As Sales Exceed Expectations

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Tesla Motors revealed today that it will post a profit in the first quarter of 2013, because sales of the Model S electric sedan exceeded expectations. Total sales of the Tesla Model S reached 4750 units, up from the 4500 units previously planned.

The announcement is good news for Tesla after a disappointing year in 2012, when the company lost almost $400 million. Last year, Tesla sold just 2650 units of the Model S while it ramped up production of the car.

"There have been many car startups over the past several decades, but profitability is what makes a company real. Tesla is here to stay and keep fighting for the electric car revolution," Tesla CEO Elon Musk said in a statement.

The company also announced two changes to the model line-up. First, Tesla has killed the low-range, 40-kWh version of the Model S. Only four percent of customers asked for the smallest battery, making it financially difficult for Tesla to build that version. Customers will receive the next largest battery pack, with a capacity of 60 kWh, but the car’s software will keep range equivalent to that of the 40-kWh pack unless owners pay for an upgrade.

In addition, Tesla revealed what it calls an Easter egg in the new Model S. Although the hardware to use Tesla’s Supercharger fast-charging network was supposed to be optional, it has actually been included in all versions of the Model S. Customers can simply pay for a software update to “unlock” the function if they need to use the Supercharger network.

Source: Tesla Motors

MPGomatic
@automobilemag All it takes is 1/10th of the cost of the cheapest @TeslaMotors Model S to fund this: kickstarter.com/projects/21359… #aintfuelin

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