Tesla Loses $396.2 Million in 2012, Posts Net Loss In Q4

The 2012 loss grew some $141.8 million over the company's 2011 losses, bringing the red ink to a total of $396.2 million. According to Automotive News, "manufacturing and supply chain inefficiencies" were behind the fourth-quarter loss of almost $90 million, which was up by $8.4 million over the same period in 2011.

Indeed, the automaker says much of its red ink stems directly from ramping up production of the Model S sedan, the company’s sole product at this point in time. The company says it is now churning out 400 units a day, and is allegedly on track to build roughly 20,000 copies by the end of 2013.

The negative numbers don’t seem to have placed a damper on Tesla’s outlook.  CEO Elon Musk stated during the company's earnings call on Wednesday, "We really have a very high confidence that we will have a profitable first quarter, and this is the very first quarter that we have been at our target production rate." It's because Tesla has only just gotten up and running with its 400-unit-per-day rate that we don't have full sales numbers yet; the company is still working through a backlog of orders on the Model S – unsurprising, given how impressed we were when we named the Model S our Automobile of the Year. That said, it still reported sales of 2400 cars in the fourth quarter of 2012 and has grown its international store total to 32. A total of 2650 Model S cars were sold in 2012.

Tesla is aiming to increase its global retail footprint to 52 stores by the end of this year, and also hopes to roll out a leasing program for the Model S and to continue expanding its Supercharger network. Musk stated that the expansion plans will only help to propel the company's growth, as it currently has "over 15,000" reservations for the Model S and expect to post a quarterly profit for Q1 of 2013. Ambitious goals, and we’ll have to wait and see how they shake out over the course of 2013.

Sources: Telsa, Automotive News (Subscription required)

john.adnm
I've had experience with how this group of people run business and the business of Tesla isn't making cars, it's making a good Ponzi scheme.     They are typical venture capitalists and the moment they see the window of milking the company closing, they'll cut and run. 
julians
So, Tesla is only losing about $150k per car in a marketplace with no direct competition and with various subsidies. This makes no sense.
mindofmoses
@julians I'm guessing the subsidies don't cover enough of the infrastructure costs to avoid a loss... building all those charging stations is something other manufacturers don't have to concern themselves with.  Plus, there's all-new factories & plenty of custom parts - I'm sure the people at Tesla expect to do better as they reduce all these "fringe" costs that come w/ starting a new, disruptive business.

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