NEWS: Subaru BRZ Pricing Revealed, Starts at $24,000

December 2, 2011
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The 2013 Subaru BRZ rear-wheel drive sports coupe is already in demand, but how much will the car cost? Subaru is mum on details, but we hear that the base car, the BRZ Premium, will start at around $24,000 when it goes on sale, according to Motor Trend Editor-in-Chief Ed Loh.
What exactly does your $24,000 get you on a 2013 BRZ Premium? A Torsen limited-slip differential, 17-inch alloy wheels, tilt-telescope leather-wrapped steering wheel, leather shift knob and handbrake, a six-speed manual transmission, aluminum pedal pads,  an eight-speaker sound system, and standard Navigation. That’s all of course in addition to the BRZ’s 200-hp and 151 lb-ft of torque from its 2.0-liter F-4. Got an extra $3,000 lying around? For $27,000 you’ll get a BRZ Limited that adds leather-Alcantara upholstery, a rear lip spoiler, and foglights, among other things.
Subaru initially claimed that the car would cost as much as an Impreza WRX sedan, which has a starting price of $25,595. If Loh's predictions (which came from some conversation with Subaru representatives) are correct, a basic BRZ would undercut that price by about $1,500. Keep in mind that it's also about $800 more than its closest competitor, a base-spec Mazda MX-5 Miata convertible, and about $2,000 more than the Honda Civic Si coupe.
The 2013 Subaru BRZ should go on sale in May of 2012. Make sure you check out our First Drive of the 2013 Subaru BRZ here, and check out the detailed specs on the 2013 BRZ here.
Source: Motor Trend

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