Study Says White Is Most Popular New-Car Color In 2012

#Ford, #Ford

The latest results from paint company PPG Industries reveal that new-car buyers favor white above all else. Globally, white was the most popular color and covered 22 percent of all new cars, closely followed by silver at 20 percent and black at 19 percent.

The survey appears to demonstrate that, despite a rash of eye-searing colors on new cars likeGotta Have It Green on the 2013 Ford Mustang, Jalapeno for the 2013 Chevrolet Spark, and Giallo Yellow for the Fiat 500, most customers go for traditional hues. PPG's data shows that white, black, and silver accounted for 61 percent of all new car colors around the world. Just nine percent of new cars were painted red, seven percent were painted blue, and only two percent were green.

Within North America, the color breakdown mostly mirrors that of PPG's global data. The company says that 21 percent of cars on this continent are painted white, 19 percent are black, while silver and gray tie at 16 percent each. Just 10 percent of new cars are coated in red paint, eight percent are blue, and a marginal three percent are green. In other words, bold colors tend to be a rarity in new-car lots.

These results fall in line with previous surveys on color choices. A Ford study in 2011 revealed that Americans tend to prefer white, black, silver, and gray on new cars. Two years ago, paint company DuPont revealed that 21 percent of all vehicles sold in North America were painted white, 18 percent were black, 17 percent were silver, and 15 percent were gray.

PPG Industries makes clear that people aren't simply accepting any color car: the company's data show that 77 percent of buyers cite exterior color as a primary factor in choosing a new car. And 45 percent of respondents said they'd like a wider range of color choice options when buying a car.

"Color is one of the first characteristics noticed in product design," PPG manager for automotive color styling Jane E. Harrington said in a statement. "Our consumer research has clearly shown that color is critically important to car buyers."

At the same time, PPG notes that more automakers are experimenting with colors like copper, gold, and bronze. In North America, gold and beige paints were applied to four percent of new cars. Companies can also create new paint finishes by mixing in metallic flakes to create new paint effects.

"A classic color such as blue can be updated with a high-sparkle glass flake or a fine bright aluminum to create more of a liquid or silk appearance," Harrington said in statement.

We're curious how PPG Industries' data hold up in the real world. If you bought a new car this year, what color is it? How important was it for you to have specific color on your new car, and why did you choose that particular hue? Let us know by way of the comments section below.

Source: PPG Industries

Mike Terenzi
I believe this is a difficult result to consider correct or incorrect, in my opinion it depends on what you considered a actual purchase and customer.  What I am suggesting is that most if not all of these statistics include fleet and rental vehicles that are purchased in bulk by car companies, which I do not consider a conscience choice by a consumer when it comes to color.  Being in the Automotive industry I do know that the manufacturers base their options and colors on units sold which obviously fleet and rentals would have a great effect on.  I would be very interest to see the adjusted numbers when fleet and rental vehicles are taken out of the equation.  
nknorka
I ordered my 2011 Miata to get the TRUE RED. I wanted to get it with the tan top & interior, but it only comers in black.

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