Spend Green, Be Green: 2012 Toyota Prius v Starts at $27,160

Toyota’s 2012 Prius v and 2012 Prius Plug-in cars will soon be on their way to green-minded driveways everywhere, but now we know how much money it will take to score one of your very own: $27,160 for the v hatchback and $32,760 for the Prius Plug-in sedan, including destination fees. The base Prius v, the so-called Two model, comes standard with a 6.1-inch LCD screen for the infotainment system and standard backup camera, Bluetooth connectivity, and a Smart Key keyless entry system. From there, buyers can upgrade their Prius vs to the Three model, which adds GPS navigation and Toyota’s new Entune voice-activated, smartphone-linked infotainment, system. Three-level Prius Vs sticker at $27,925. Want more? Step up to the Prius v Five, which adds leatherette seating and front seat heaters, larger alloy wheels, and LED headlamps, and a window sticker amounting to a $30,750.This puts the Prius v’s price about $2000 to $2500 ahead of the equivalent Prius sedan. Along with additional interior space, buyers should expect slightly lower fuel economy numbers: the vattains an EPA rating 42 mpg combined, about 8 mpg less than its smaller sibling. The new 2012 Prius Plug-in will start at $32,760, which is roughly $8000 morethan a base Prius sedan. For that money, however, Prius Plug-in customers receive many more standard features, including heated front seats, Entune infotainment, LED daytime running lights, an enhanced keyless entry system, and remote air conditioning, which allows the driver to start the car’s air conditioner while the car is still off. Further, the Plug-in Prius can travel 15 miles on electricity alone. Buyers seeking additional content can spring for the $40,285 Advance trim, which tosses features like GPS navigation and a premium sound system, remote smartphone control of some of the car’s features, a head-up display, radar-guided cruise control, and leatherette seating. Toyota expects, however, that both Plug-in models will qualify for a federal tax credit of about $2500. It also expects that Plug-in drivers will save even more at the pump: the Plug-in model achieves the equivalent of 87 mpg. Source: Toyota

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