At the 2010 Paris Motor Show, Lotus took the opportunity to unveil no fewer than five concept cars. That's a lot for any automaker, but particularly significant for Lotus, which currently has a lineup of just three models for sale in the United States.
Lotus' showing at Paris is a collection of models designed to help reinvent the brand through innovative styling and implementation of advanced technology. The five concepts shown in Paris, which range from brand-first styling exercises (the four-door Eterne) to revivals of classic nameplates (the Elite, Esprit, and Elan), to updated models from the current lineup (Elise).
The models shown in Paris are purported to use Toyota-sourced engines, as do the current models, and Lotus has designated each one a distinct purpose and market target. They bear a familial resemblance as updated by new design director Donato Coco, but which one is your favorite? Is the Eterne a stretch too far? Do the coupes look too similar on the outside?
Today's Snap Judgment:
Which Lotus concept is best of show? Let us know what you think in the comments section below.
For more Paris coverage, check back with Automobile Magazine today and tomorrow. For the individual First Looks at the Lotus models profiled, see below: Elan; Elise; Elite; Esprit; Eterne.