Snap Judgment: Does Mazda's New Design Language Fit Small Cars?

Automobile Staff
Share

At the end of August, Mazda previewed a new design language, Kodo, on the Shinari concept sedan. The sedan's long hood and flowing lines scored well with you, our readers, who preferred the "soul of motion" displayed in the Shinari to the strakes and slashes in the upcoming 2011 Mazda5.

Now, Mazda is turning its attention to adapting Kodo to its small cars, as seen in a YouTube video uploaded by Mazda Australia. The video uses a theoretical computer model of a hatchback designed with elements of Kodo, and shows variations on the same design presented into different shades, hues, and textures.

The text beneath the video hints that the hatchback pictured is neither indicative of the next Mazda2 hatchback or Mazda3, but provides a general idea of how the styling could be applied. We particularly like the concept of the profile of a cheetah morphing into a hatchback. The shape of the design is also reminiscent of Alfa Romeo's recent MiTo hatchback -- not a bad thing.

What do you think? Is the hatchback a natural evolution of the theme, or does it stretch Kodo too far? You can view the video HERE.

Today's Snap Judgment:

Does Mazda's new design language fit small cars?

Let us know what you think in the comments section.

New Car Research

our instagram

get Automobile Magazine

Subscribe to the magazine and save up to 84% off the newsstand price

subscribe

new cars

Read Related Articles

TO TOP