Sky's the Limit: Cost Reportedly Rising on Toyota FT-86

With costs reportedly rising on Toyota's upcoming entry-level sports coupe, the production form FT-86 may carry a higher price point than previously expected.

According to Autocar, the FT-86, a joint rear-wheel-drive coupe project with Subaru, was initially slated to start at roughly 13,000 GBP, or around $20,000, when it goes on sale late next year. Now, due to rising development costs, that price could escalate to roughly 15,000 GBP ($23,000) and top out at 17,000 GBP ($26,000).

Why are costs rising? According to the report, which cites an unnamed Toyota 'insider,' mostly because of the costs associated with making the Subaru boxer engine run cleaner and more efficiently. The head of Toyota's sports vehicle department, Tetsuya Tada, also told Autocar that the car, which debuted at the 2009 Tokyo Auto Show, is moving away from the planned entry-level, youth-oriented market and more towards buyers in their 30s and 40s. The cause for the shift is due to marketing reports that suggest fewer young buyers would be interested in the car than had been expected.

Source: Autocar

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