Simply Nutty: Planters Unveils Peanut-Shaped, Eco-Friendly NutMobile


Oscar Meyer isn’t the only company in possession of a food-shaped vehicle to tout its wares across the country. Peanut company Planters has long used so-called NutMobiles for the same purpose, although the company recently gave the nutty truck an eco-friendly makeover.

As part of the company’s new Naturally Remarkable marketing campaign, Planters representatives will travel across the country in a new NutMobile, which was reportedly designed from the ground up with sustainability in mind.

Like previous takes on the NutMobile (and, for that matter, the current Oscar Meyer Weinermobile), the new peanut-shaped vehicle is built atop a medium-duty Isuzu NPR cabover. Power comes courtesy of a 5.2-liter turbo-diesel I-4, which is capable or running on peanut oil-enriched biodiesel.

The eco-friendly theme doesn’t stop at the gas tank. The legume-shaped bodywork is crafted from a non-toxic epoxy, while the exterior graphics are crafted from vinyl with no volatile organic compounds. Glass, doorframes, and headlamps were repurposed from existing vehicles. Solar panels and a pop-up wind turbine help charge the deep-cell batteries, which in turn power the interior’s audio system and LED lighting. Additionally, the wood flooring used within the cabin is fabricated from material reclaimed from a barn dating from the 1840s.

According to Planters, the NutMobile will do much more than simply push peanuts on weary consumers. The ungainly vehicle will reportedly aid the company in giving back to the community, as it will travel through the U.S. as part of the Planters Groves program, which transforms neglected land parcels into peanut-shaped recreation spaces. Washington D.C., San Francisco, and New York City are all slated to receive the repurposed plots.

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