Should GM Sell Chevrolet Version Of Holden VF Sportwagon, Ute?

Holden revealed two new versions of its latest VF Commodore sports sedan, the Sportwagon and Ute pickup, which go on sale in the middle of this year. Given that the 2014 Chevrolet SS sedan shares its bones with the VF Commodore, though, we can't help but wonder whether Chevrolet should also import the wagon and pickup to America.

General Motors' Australian wing, Holden, has a proud history of building sporty pickups and wagons that weren't sold in the U.S. -- the prime example being the Pontiac G8 ST pickup that was promised for the American but never delivered. Plans to sell the G8 ST here were scuttled, partly in the face of economic recession, even as the G8 sedan was offered for 2008 and 2009.

With the 2014 Chevrolet SS, however, GM will once again sell an Australia-sourced car in the U.S. market. With a 415-hp 6.2-liter V-8 engine and rear-wheel-drive, the SS will be a real performance sedan. Would adding a wagon and pickup version, like the Holden models shown here, make sense for the U.S. market? Well, the Chevrolet SS will already be a niche product -- and GM isn't totally averse to wagons, as evidenced by the existence Cadillac CTS and CTS-V Sport Wagon.  Better yet, Mark Reuss, GM’s president of North American operations and former director of Holden, has previously flirted with the idea of finally bringing a ute Stateside.

What do you think -- is there space in the Chevrolet lineup for a 415-hp, five-passenger wagon and pickup version of the new SS performance sedan? Would selling those niche performance models have a halo effect and attract enthusiasts, or would it be a waste of money for slow-selling body styles? Have your say in the comments section below.

Source: Holden

Jay05
What GM SHOULD have done was get rid of the abomination that is the current Impala/Lacrosse and bring them back as the rwd holden-based Impala/Riviera. Provide an NA V6 option as the base engine like the Pontiac G8 had, and then maybe a turbo v6 eco/performance model, both with available awd option. That would make room for a v8-powered impala ss. Then we wouldn't have this performance SS sedan nonsense.
todd.lassa
The problem with the modern station wagon is the roof crush standard. Look inside any wagon and you'll see roof structure cutting the space in the cargo area. This is necessary in SUVs/CUVs/minivans, too, but a 66-71-inch-tall overall height allows automakers to build the necessary roof structure and still have enough headroom left for a third-row seat. Most modern station wagons are more like large hatchbacks.
Terrence Benjamin
No. It will not sell. Even the soon to be SS is getting harsh criticism because it has a bowtie logo. If they were to release the Ute and try to conjure up old feelings of El Camino, then this sure will be a media embarrassment to Chevy.
brady33
You may recall that Ralph Gilles once said that they felt they "owned" the station wagon segment when the Magnum was in its prime, and who could argue?  Chrysler restructured, the Magnum (among others) were cancelled, and another crossover emerged from the smoke.  Who owns the segment now?  Volkswagen?  Every time I hear the wagon segment referred to as a niche- or enthusiast-only, I keep asking myself how they really know that.  It's going to take GM or Ford to throw together some ingredients that bring wagon buyers out of hiding.  If GM would just TRY (please!) to bring in the wagon, offer a V6 and V8, and keep well equipped models in the mid-$30k range, I bet there would be new light shed on the potential here.  But of course, this is probably asking for too much based on the vision of the SS.
Dave_in_Rio_Rancho
Heck, they should have sold it here 60 years ago. 1952 Holden Ute: http://www.google.com/imgres?q=1952+Holden+Ute&hl=en&biw=1167&bih=542&tbm=isch&tbnid=WXkebmmV8lfd1M:&imgrefurl=http://www.autoweek.com/article/20100524/collector/100529863&docid=B0IKgUUz8Ni5KM&imgurl=http://autoweek.com/storyimage/CW/20100524/COLLECTOR/100529863/AR/0/escape-roads-062308.jpg&w=900&h=540&ei=UasjUaalH-WujAL7j4GABQ&zoom=1&iact=hc&vpx=835&vpy=106&dur=4344&hovh=174&hovw=290&tx=50&ty=62&sig=102481063916148432997&page=1&tbnh=138&tbnw=237&start=0&ndsp=15&ved=1t:429,i:126 Copy and paste - beautiful:)
Dave_in_Rio_Rancho
I've always thought they should sell it here. Perhaps they think it will cannibalize sales from other models - or perhaps just cost too much to run through the government required tests for the volume of potential sales.
Dave_in_Rio_Rancho
What I was editing that post to when the my time ran out - LOL In the odd history of station wagons they went from being guy utility vehicles in the 30s, 40s, and 50s to being gal utility vehicles in the 60s, 70s and 80s to being guy vehicles agian. That mental soccor mom image is apparently tough for the gals to shake. There is also a generation gap on these things. When I first saw the Dodge Magnum I thought British Shooting Brake. My oldest boy saw it as looking like a hearse - he had no historical reference to it being an upscale shape. Which is a long way of saying I agree with brady33 that if they do a "station wagon" (touring estate) it should be very obviously sporty or the gals and younger generation will say no to the purchase - LOL

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