NEWS: Should GM Sell Chevrolet Version Of Holden VF Sportwagon, Ute?

February 19, 2013
Holden VF Ute Rear Three Quarter
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Holden revealed two new versions of its latest VF Commodore sports sedan, the Sportwagon and Ute pickup, which go on sale in the middle of this year. Given that the 2014 Chevrolet SS sedan shares its bones with the VF Commodore, though, we can't help but wonder whether Chevrolet should also import the wagon and pickup to America.
General Motors' Australian wing, Holden, has a proud history of building sporty pickups and wagons that weren't sold in the U.S. -- the prime example being the Pontiac G8 ST pickup that was promised for the American but never delivered. Plans to sell the G8 ST here were scuttled, partly in the face of economic recession, even as the G8 sedan was offered for 2008 and 2009.
With the 2014 Chevrolet SS, however, GM will once again sell an Australia-sourced car in the U.S. market. With a 415-hp 6.2-liter V-8 engine and rear-wheel-drive, the SS will be a real performance sedan. Would adding a wagon and pickup version, like the Holden models shown here, make sense for the U.S. market? Well, the Chevrolet SS will already be a niche product -- and GM isn't totally averse to wagons, as evidenced by the existence Cadillac CTS and CTS-V Sport Wagon.  Better yet, Mark Reuss, GM’s president of North American operations and former director of Holden, has previously flirted with the idea of finally bringing a ute Stateside.
What do you think -- is there space in the Chevrolet lineup for a 415-hp, five-passenger wagon and pickup version of the new SS performance sedan? Would selling those niche performance models have a halo effect and attract enthusiasts, or would it be a waste of money for slow-selling body styles? Have your say in the comments section below.
Source: Holden

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