Sheikh Chic: Rolls-Royce Creates Special Edition Models for Middle East Market

High-end makers of bespoke automobiles are all about customization. Recently, BMW and Bentley surprised their regional customers in China and the Middle East, respectively, with the BMW M3 Tiger Edition and Bentley "Arabia" superluxury models. Now, Rolls-Royce is playing catch-up with two special variants of its Phantom and Phantom Coupe for its customers in the United Arab Emirates.

The first, and the milder of the two, is based upon the four-door Phantom, featuring hues and materials inspired from the Baynunah region of Abu Dhabi. Its paint scheme is based on BMW-sourced Milano Beige, while the interior hides are tan, offset by dark spice lamb's wool floor mats. In what is probably the most lavish Landau-style roof job ever, dark tan leather covers the roof. The iconic Rolls-Royce Spirit of Ecstasy hood ornament has been gold-plated, and 21-inch seven-spoke wheels are found at each corner.

The second bespoke model, dubbed the Shaheen Phantom Coupe, bases its theme around the art of falconry. On the outside, things are kept rather modest with Orchid Pearl paint, featuring a pair of red pinstripes running the length of the coupe. Inside, however, things get a little more interesting. Playing to the car's motif, all headrests are embroidered with a falcon head, while red and contrasting white leather are paired for a vibrant interior. Red carbon fiber is used for the instrument panel, and is offset by white veneer and instrument dials.

"The Bespoke program continues to be a consistent driver for our business in the region, with four of the world's top 10 selling bespoke dealers based in the Arabian Peninsula," said James Crichton, Rolls-Royce Motor Cars Regional Director for the Middle East. "The first half of 2010 saw our best sales result ever for the Middle East region, having doubled our sales in comparison to the same period in 2009."

While a bit much for our tastes, we're also not among the targeted demographic Rolls-Royce customers residing in the Middle East. Would you consider either of these two models?

Source: Rolls-Royce

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