Three of the four vehicles Chrysler’s Mopar brand unveiled this morning are offered as dealer-installed kits – but if they prove popular with consumers, there’s a chance they could be built on the original factory assembly line.
Jim Sassorossi, Mopar’s head of sales and product development, says his brand can essentially function as a “springboard” for new ideas for special model packages – many of which were previously relegated to becoming one-off concept cars or SEMA projects. We’ve seen SEMA cars like the Charger Redline become Mopar Kits, but if demand warrants, they could potentially further evolve into a regular production model.
The first test may be the Chrysler 200 Super S. The car was first shown as a concept at the 2010 Detroit auto show, introduced as a Mopar kit at the 2011 Detroit show – and, apparently, welcomed by the public with open arms by the general public.
“The response to the Super S has been overwhelming,” Sassarossi says. “In fact, it’s led to some discussion; some thought of potentially building that in the factory.”
That’s a bit of a departure from how one presently orders a Super S. Currently, all such vehicles are built in Chrysler’s Sterling Heights, Michigan, facility as a standard 200 S sedan. Owners then work with their local Mopar retailer to purchase and install the Super S conversion kits. The Stage One package contains all of the cosmetic parts (including the front and rear spoilers, new grille, rocker sills, wheels, and satin chrome trim) while the Stage Two package throws in a cold-air intake, exhaust system, and a lowered coil-over suspension kit.
If Chrysler continues to see strong interest and demand for the Super S, don’t be surprised if that entire package is added to the car within the factory – or for other Mopar kits to become factory-built models. Might we suggest that wicked Jeep JK-8 Independence pickup? We hear it’s a hit with both dealers and enthusiasts alike…