Rumored: Hyundai May Design Premium 3-Row Crossover

Now that the Hyundai Veracruz crossover is scheduled for departure as the 2013 Santa Fe takes on other three-row crossovers, the Korean automaker may have set its sights on the large, premium crossover segment, a WardsAuto report says.

Hyundai Motor America CEO Jon Krafcik told WardsAuto to “stay tuned for future details on a potential premium crossover,” and called the segment “an intriguing space.”


Although Hyundai spokesman Miles Johnson tells us that he can’t comment on future product, the automaker has expanded the Santa Fe line for 2013, renaming the two-row the Santa Fe Sport and adding a third-row to the extended-wheelbase Santa Fe, so in the short-term, former Veracruz owners will be covered in the Hyundai lineup.

The three-row 2013 Hyundai Santa Fe shares its transverse, 3.3-liter V-6 engine with the front-drive Azera sedan, but the crossover gets the automaker’s new all-wheel-drive system, which can distribute torque to each individual wheel as needed to control understeer or oversteer. It also features a new Driver Selectable Steering Mode system that provides three levels of steering effort adjustment.

Other premium amenities available on the 2013 Santa Fe and two-row Santa Fe Sport include a panoramic sunroof, blind-spot monitoring system, and heated steering wheel.

A large, premium Hyundai crossover could potentially use the rear-drive Genesis sedan architecture as well as the sedan’s 3.8-liter V-6 and 5.0-liter V-8 engines. The theoretical crossover could compete with other three-row vehicles such as the Infiniti JX, Acura MDX, and Buick Enclave as well as loaded versions of the mainstream crossovers like the Ford Explorer.

Should a Hyundai Genesis crossover be built to realistically challenge the Infiniti JX, Acura MDX and others? Share your thoughts in the comments section below.

Source: WardsAuto, Hyundai

Michael of Bernardia
Hyundai has the momentum in the US domestic market to enter the large crossover market with a quality product, and Hyundai heavy industries can definitely deploy all the capital outlay Hyundai Motors would need to be successful. If they do offer such a vehicle, then all diligence has been calculated, and they aim to win in the segment. Hyundai has earned my respect with the last few generations of product. Although the Phaeton...I mean Equus...shows questionable timing for deployment in the US, it certainly is a Hyundai statement of capability to all other players in the global market: "we are a leader, so please continue to treat us like a price leader. It helps our quality momentum drive forward so we can crush you in a few more years." Not a giant fan of Hyundai, but much respect for their "from beachhead to own the continent" deployment in the US over the past 25 years. Hope they opt to keep price point 5-7% lower than competetive mid-luxury offerings in this space.

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