Report: Maserati Kubang Will Be Built In Detroit, Partially at Former Viper Plant

That Maserati’s forthcoming crossover – which could either be named Kubang or Cinqueporte, depending on what the marketing geniuses in Italy decide upon – will likely be built in Detroit is no secret. That said, new reports indicate the vehicle may be partially built on a new assembly line that once helped manufacture the Dodge Viper.

According to the Detroit Free Press, which cites plans announced to United Auto Workers Local 51, the Kubang will be largely built within the confines of Chrysler’s Jefferson North assembly plant in Detroit. That isn’t too surprising, considering the factory also produces both the Jeep Grand Cherokee and Dodge Durango, which share their WK2 platform with the Maserati.

Interestingly, it looks as if the final point of assembly for the new SUV will actually be the Mack Avenue Engine Plant, which is part of the sprawling Jefferson North complex, and the home to Viper production from 1992 through 1995. The number 2 line within that plant will allegedly be converted to install items Maserati-specific items, including interior, trim, and engine – which may be the Ferrari-built 4.7-liter V-8 found in other Maserati offerings.

An unusual move, but perhaps a sound one. Installing these parts on a small, dedicated line allows the Kubang to be built with the same finesse and customization levels as the Quattroporte and GranTurismo. Better yet, it gives the plant a new lease on life. The number two line was originally headed for obscurity, as the 3.7-liter V-6 it presently builds is effectively obsolete, thanks to the new 3.6-liter Pentastar V-6. According to the Free Press, building the Kubang in this fashion saves 150 jobs, and has the potential to create another 300 positions.

Source: Detroit Free Press

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