Report: Land Rover Increasing Evoque Deliveries to U.S.

July 18, 2012
2012 Range Rover Evoque Rear Three Quarter
The Range Rover Evoque's sales performance is better than expected here in the U.S., so Jaguar Land Rover bosses are allocating 25 percent more cute-utes to American dealers starting this fall.
Automotive News Europe reports that JLR currently ships about 750 Evoques a month to the U.S., but that number is inadequate to deal with supply. This fall, the British/Indian company will step up Evoque production at its Halewood, England plant, and increase the number of American-allocated Evoque models to 1000 per month. Assuming that Land Rover dealers sell each and every Evoque--and they likely will, considering that many are clamoring for more inventory to sell--Evoque sales would top out at 12,000 units per year. For context, that figure is about a third of Land Rover's U.S. sales last year (38,099 units).
The success of the Evoque has been a bright spot for Jaguar Land Rover global sales numbers, too: it helped Land Rover to a 49 percent year-over-year sales boost last month, which more than made up for a disappointing 5 percent year-over-year drop in Jaguar sales during the same time period. It could also keep the company's numbers looking good even as inventories of Range Rovers dwindle ahead of a completely new model bowing in 2013.


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2012 Land Rover Range Rover Evoque

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2012 Land Rover Range Rover Evoque