The Range Rover Evoque's sales performance is better than expected here in the U.S., so Jaguar Land Rover bosses are allocating 25 percent more cute-utes to American dealers starting this fall.
Automotive News Europe reports that JLR currently ships about 750 Evoques a month to the U.S., but that number is inadequate to deal with supply. This fall, the British/Indian company will step up Evoque production at its Halewood, England plant, and increase the number of American-allocated Evoque models to 1000 per month. Assuming that Land Rover dealers sell each and every Evoque--and they likely will, considering that many are clamoring for more inventory to sell--Evoque sales would top out at 12,000 units per year. For context, that figure is about a third of Land Rover's U.S. sales last year (38,099 units).
The success of the Evoque has been a bright spot for Jaguar Land Rover global sales numbers, too: it helped Land Rover to a 49 percent year-over-year sales boost last month, which more than made up for a disappointing 5 percent year-over-year drop in Jaguar sales during the same time period. It could also keep the company's numbers looking good even as inventories of Range Rovers dwindle ahead of a completely new model bowing in 2013.