Report: GM Extends Summer Shutdown Of Chevy Volt Plant

#GM, #Volt

Detroit Free Press reports General Motors plans to halt production of the Chevy Volt extended-range EV for three weeks in July rather than the traditional two-week summer shutdown. Following the current production halt now in effect through April 23, the longer hiatus is another move to adjust to market demand.

The summer shutdown is a regular, annual occurrence at all GM plants. That said, GM spokeswoman Michelle Malcho told the Detroit News the extra week off is “[a] normal part of business as managing to market demand."

As we previously reported, GM has temporarily laid off 1300 employees at its Detroit-Hamtramck assembly plant in order to keep production in line with demand. The Volt sold 2289 units in March. Still, at 3915 total units sold thus far in 2012, GM will likely fall short of the 45,000 units it once projected selling this year in the U.S.

GM has since refrained from publicly projecting annual production and sales volumes for the model, but notes potential European demand for the Opel/ Vauxhall Ampera -- which recently went on sale across the pond -- could render the plant busier in the near future.

Source: Detroit Free Press

No one wants it and understandably so. The vehicle is over-priced and over-hyped.
GM should have planned all along for low sales and to make this a glamorous low volume (loss leader) halo project. GM will build this technology into future cars over the coming decade. The sales of the Volt are irrelevant. It's only exciting because GM had a completely wrong communications strategy about the Volt, and I hope they are able to honestly reconcile with that fact as professionals.
i suppose 10% of estimated sales is not bad?

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