NEWS: Report: Cadillac Escalade Name Could Be Used For Crossover

October 8, 2013
2015 Cadillac Escalade Front Three Quarter
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A new Cadillac three-row crossover could also be called Escalade, according to Automotive News, even though the luxury brand just revealed the 2015 Cadillac Escalade SUV this week. According to AN and several previous reports, Cadillac wants to add a larger car-based luxury crossover to its lineup in a few years’ time to accompany the truck-based Escalade SUV (pictured) and the smaller, car-based Cadillac SRX crossover.
Although he stopped short of confirming a new model, Cadillac senior vice president Bob Ferguson told AN there was a possibility of using the Escalade nameplate on another vehicle. "I think there's a lot of equity in Escalade… I'd like to explore the notion of other vehicles that would carry that brand name," he said, adding that there are customers who think, "'I would love something that would give me a different ride and a different experience.'"
Ferguson told AN that Cadillac officials "are still looking at" the idea of a large luxury crossover.
Previous reports suggested that Cadillac would launch a three-row luxury crossover by 2017. The model would compete with the likes of the Acura MDX and Infiniti QX60, and might offer better driving dynamics and efficiency than the truck-based 2015 Cadillac Escalade. It's possible that Cadillac could wait until General Motors's "Lambda" crossover triplets -- Chevrolet Traverse, Buick Enclave, GMC Acadia -- are renewed and build a Cadillac version.
It's also unclear whether a crossover called Cadillac Escalade would receive some sort of suffix to separate it from the standard SUV model. The erstwhile Chevrolet Avalanche-based truck version, for instance, was called the Escalade EXT, while the long-wheelbase model is badged Cadillac ESV.
2015 Cadillac Escalade Front Three Quarter

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