Audis are hardly ugly creatures, but the automaker says that it’s readying a serious change in design language that should push the conservative looks to a different level and make its different types of automobile stylistically different.
Autocar reports that the German automaker is working on something called AQR, which stands for Audi, Quattro, R cars. Audi’s current product portfolio, from the diminutive A1 to the massive Q7, will fit into one of the three categories, with the A category for sedans and hatchbacks, the Q category for sport-utility vehicles, and R standing for sports cars. Furthermore, Audi says it is mulling separating electric cars from their internal combustion counterparts--expect, then, that Audi’s e-tron cars will look quite different from, say, the forthcoming R4 gas-powered roadster.
Why separate the cars? Simple--Autocar says that Audi wants to better differentiate models from each other in style, after receiving complaints that the models all share too many common design features. Audi said that while it wants to keep common design elements within each category, it wants clear distinctions between, say, the A4 and A8 sedans.
The move might sound curious, but keen car fans will remember Audi’s recent successes in incorporating design characteristics across the board--think the LED running lights that first debuted on the R8 and have now trickled down to each and every Audi model, or the purveyance of its oversized upright grilles throughout the models.
We’ll see if this new strategy works in due time; considering that Audi’s recent design language and cars have been brilliantly popular for the marque, we hope it doesn’t spoil a good thing.